# Kassel Labs

> Kassel Labs builds browser-based tools that let anyone create cinematic, professionally rendered intro videos — think Star Wars opening crawls, Stranger Things title cards, Marvel Studios fanfare, and 50+ other movie and TV show styles. Users type their own text, pick customizations, and receive an MP4 video rendered on our servers. Used by over 1M people across 190+ countries since 2015.

Kassel Labs operates two product lines:

1. **Intro Creators** — self-service web apps where users customize text and imagery in real time, preview the animation in the browser, and pay to download the rendered MP4. Each creator lives on its own subdomain (e.g. `starwarsintrocreator.kassellabs.io`).
2. **Custom Video Requests** — single-page order forms for 50+ additional movie, studio, and TV show styles that don't yet have a full interactive creator. Users fill a form, pay, and our team renders the video (typically 2–3 days).

The main marketing site at `kassellabs.io` is a Next.js 16 App Router application that indexes all intro creators, runs the blog, hosts the help center, and drives purchases for custom video requests. Most content is server-rendered from a Strapi 5 GraphQL API for SEO.

Founded in December 2015 by Bruno Orlandi (CEO) around the release of *Star Wars: The Force Awakens*. Nihey Takizawa joined shortly after as CTO, adding video download rendering and advanced image customizations. Support contact: `support@kassellabs.io`.

## Core pages

- [Home](https://kassellabs.io/): Overview of all intro creators and featured custom video styles.
- [All Projects](https://kassellabs.io/projects): Complete catalog of intro creators and 50+ custom video styles.
- [About](https://kassellabs.io/about): Company story, mission, team bios, and key milestones (2015–present).
- [Contact](https://kassellabs.io/contact): Reach the team for support or commercial inquiries.
- [Blog](https://kassellabs.io/blog): Tutorials, release notes, and guides. Also available via RSS at `/blog/feed.xml`.
- [Help Center](https://kassellabs.io/help): FAQ and terms of service per product.
- [Privacy Policy](https://kassellabs.io/privacy)
- [Terms of Service](https://kassellabs.io/terms)

## Intro Creators (interactive web apps)

Each creator is a standalone single-page app on its own subdomain. Users customize content, preview animations live, and can pay to download a rendered MP4. Help and terms for each creator live under `/help/<slug>` on the main site.

- [Star Wars Intro Creator](https://starwarsintrocreator.kassellabs.io): Opening crawl with custom text, titles, music, and optional Death Star image replacement. Original Kassel Labs product (December 2015). Help: [/help/star-wars-intro-creator](https://kassellabs.io/help/star-wars-intro-creator).
- [Stranger Things Intro Creator](https://strangerthingsintrocreator.kassellabs.io): Animated title card in the Netflix series' 80s style. Help: [/help/stranger-things-intro-creator](https://kassellabs.io/help/stranger-things-intro-creator).
- [Game of Thrones Intro Creator](https://gameofthronesintrocreator.kassellabs.io): Map-based opening with custom house sigils and locations. Help: [/help/game-of-thrones-intro-creator](https://kassellabs.io/help/game-of-thrones-intro-creator).
- [Westworld Intro Creator](https://westworldintrocreator.kassellabs.io): Futuristic player-piano-style animated title sequence. Help: [/help/westworld-intro-creator](https://kassellabs.io/help/westworld-intro-creator).
- [Breaking Bad Intro Creator](https://breakingbadintrocreator.kassellabs.io): Chemistry-themed element-table intro with custom credits. Help: [/help/breaking-bad-intro-creator](https://kassellabs.io/help/breaking-bad-intro-creator).
- [The Last of Us Intro Creator](https://thelastofusintrocreator.kassellabs.io): Post-apocalyptic HBO-style title card. Help: [/help/the-last-of-us-intro-creator](https://kassellabs.io/help/the-last-of-us-intro-creator).
- [House of the Dragon Intro Creator](https://houseofthedragonintrocreator.kassellabs.io): Targaryen blood-and-fire opening with custom family names. Help: [/help/house-of-the-dragon-intro-creator](https://kassellabs.io/help/house-of-the-dragon-intro-creator).
- [Among Us Ejector](https://ejector.kassellabs.io): "X was ejected" meme video generator. Help: [/help/among-us-ejector](https://kassellabs.io/help/among-us-ejector).

## Custom Video styles (order-form based)

Over 50 additional movie, TV, and studio intro styles are available as paid custom renders. Each has a dedicated page at `kassellabs.io/custom-video/<slug>` with preview video, customization fields, and price. Categories:

- **Studios**: Marvel Studios, Disney, Disney+, Pixar, Lucasfilm, 20th Century Fox, Columbia, Dreamworks, Universal, Warner Bros, Paramount, Netflix, HBO, MGM, Amazon Prime, New Line Cinema, Illumination.
- **Movies**: Harry Potter, Avengers (Infinity War), Spider-Man (Far From Home, Across the Spider-Verse), Guardians of the Galaxy Vol 2, Star Wars (Rise of Skywalker), Jurassic World, Top Gun Maverick, The Hobbit, Back to the Future, Avatar, Barbie, Dune, Pirates of the Caribbean, The Matrix, Toy Story, Thor (Love and Thunder), Planes, Mortal Kombat, Doctor Strange, Black Panther.
- **Shows**: Loki, Star Wars shows, The Book of Boba Fett, Obi-Wan Kenobi, Rick and Morty, SpongeBob SquarePants, Black Mirror.

Full list with pricing and preview videos: [kassellabs.io/projects](https://kassellabs.io/projects).

## Content and machine-readable feeds

- [sitemap.xml](https://kassellabs.io/sitemap.xml): Canonical list of all indexable URLs including blog posts, intros, custom video styles, and help pages.
- [robots.txt](https://kassellabs.io/robots.txt): Crawl rules. `/api/`, `/auth/`, `/checkout/`, `/order/`, `/dashboard/`, and `/upload-video` are disallowed (user-specific flows with no public value).
- [Blog RSS feed](https://kassellabs.io/blog/feed.xml): Latest posts in RSS 2.0 format.

## Optional

- [Monorepo source on GitHub](https://github.com/KasselLabs): The public-facing site is open source. The monorepo contains a Strapi admin backend (`admin/`), this Next.js website (`website/`), a BullMQ Remotion-based video renderer (`renderer/`), and CLI utilities (`utilities/`).
- [GraphQL API](https://admin.kassellabs.io/graphql): Powers blog posts, intro metadata, and the help center. Schema introspection is disabled in production; see the codebase for query shapes.